As of October 2021, online casinos became legal in the Netherlands. The legalisation of gambling has changed the market dramatically. According to the Kansspelautoriteit (KSA), online gambling will bring in over €800 million by the end of 2022. Today, more than 20 gambling operators have received licences.
In 2023, about 1.8 million Dutch people registered at online casinos. According to the website https://spinkoning.net, the main audience is young people between 18 and 35 years old. The popularity of virtual establishments continues to grow due to round-the-clock access, privacy and bonus programmes.
The development of the online sector has affected the operation of land-based establishments. Websites have taken users away from physical casinos by offering a wide range of games, loyalty programmes and promotions. Now traditional establishments are forced to find new ways to retain players.
Can the offline format survive in a period of digitalisation? The answers to this question are shaping the future of the entire industry.
Growth of Online Casinos in the Netherlands – Figures and Facts
Since legalisation, the online gambling market has grown by 15-20% annually. The Kansspelautoriteit (KSA) predicts that it will exceed €1.2bn by 2025. Last year alone, more than 10% of the country’s population registered with digital casinos. Approximately 30% of them are newcomers who are trying online entertainment for the first time. They are attracted by accessibility, mobile apps and a huge player library.
The market is dominated by a few major casinos. These include Holland Casino Online, Bet365 and Toto. Holland Casino Online has gained an advantage due to its brand recognition and integration with offline establishments. Bet365 leads the way with bonus offers and an extensive betting line-up. Toto maintains its popularity among sports fans thanks to an aggressive advertising campaign.
The growing online market is changing the rules of the game. Competition now centres on technological solutions, website usability and attractive promotions for new users.
Competition between Online and Land-based Casinos
Gambling sites have challenged traditional venues. They offer what offline formats cannot: 24/7 access, games from home and bonuses. Players don’t have to spend time travelling or adhere to a dress code. All that is required to play is a smartphone or computer.
According to experts, offline and online formats target different audiences. Each of them has its own advantages:
| Land-based casinos | Online casinos |
| A lively atmosphere that immerses you in excitement | Access 24/7 from anywhere in the world |
| Communicating with other players and dealers | Playing from home or from a mobile device |
| Concerts, shows and cultural events | Bonuses for registration, freespins and promotions |
| Real tables and equipment | Thousands of games – from slots to live games |
| Unique design and atmosphere of the establishments | Instant deposits and fast payouts |
There is no denying the decline in attendance at physical gaming halls. According to Kansspelautoriteit, it has fallen by around 20 per cent since 2021. It is predicted that the figures could deteriorate by another 15-20% in the coming years. But land-based venues are doing their best to remain competitive.
How Dutch Casinos Adapt to New Conditions
Websites have taken some of the audience, but real casinos aren’t giving up. Many are embracing technology and creating formats that combine offline gaming with digital solutions:
- Betting via apps. Holland Casino offers its guests a mobile app. You can use it to place bets directly in the room, monitor results and manage your finances.
- Theme nights. Casinos host exclusive events, from poker tournaments to music shows. Cultural events attract those who want to have a good time with friends.
- Space Renewal. Modern lounge areas, designer interiors and high-level restaurants create an atmosphere that cannot be replicated online.
Example of Successful Adaptation
Holland Casino takes a hybrid approach. Guests can start their evening online and then come to the casino to take advantage of the bonuses. Such promotions bring the audience back to the physical rooms.
Land-based casinos in the Netherlands are changing to meet the expectations of modern players. They find a balance between a classic atmosphere and the convenience of new technology, proving that the offline format can compete with websites.
Economic Impact of Online Gambling
The legalisation of virtual casinos in 2021 has changed the profit structure of the gambling industry. Online betting became the main source of revenue, which affected the distribution of profits between offline and online venues.
New Revenues and Tax Receipts
According to Kansspelautoriteit, online gambling generated 25 per cent of the gambling industry’s total revenue for 2022. Tax revenues from websites reached €175 million, 30% more than expected at legalisation.
Impact on Land-based Casinos
Before the emergence of legal online casinos, land-based venues brought the industry most of its revenue. Now their share has decreased: profits have fallen by about 15-20% compared to 2019.
Online gambling is strengthening the Dutch economy but making life difficult for traditional casinos. Land-based venues are losing revenue but remain an important part of the industry, offering something that digital can’t – atmosphere and live interaction.
The Future – Coexistence of Online and Offline Casinos
Online casinos are taking over the market, but offline establishments are not planning to give up their position. Instead of competition, the industry is moving towards symbiosis. Online and offline can not only co-exist, but also enhance each other:
- Gambling sites already offer bonuses that can be used at land-based casinos. For example, Holland Casino gives vouchers for free drinks or discounts at its offline establishments. This attracts internet users to the gambling halls.
- Physical casinos offer something that cannot be replicated online – live atmosphere, concerts, show programmes, socialising. Combining formats provides players with choice.
According to Kansspelautoriteit, online gambling will account for 40 per cent of the total gambling market in the Netherlands by 2025. However, offline establishments will retain a niche by emphasising cultural events and unique service.
